In In re Nielsen Business Media, the Trademark Trial and Appeals Board (“TTAB”) affirmed an examining attorney’s refusal to register a mark under Section 2(e)(1) of the Trademark Act. After considering and rejecting the applicant’s claim that the acquired distinctiveness of the applicant’s previously registered marks could “tack” onto the new mark, the TTAB agreed with the examiner’s finding that the mark THE BOLLYWOOD REPORTER (Serial Nos. 77223725 and 77223738) for entertainment news papers and online publications was merely descriptive of the goods. Continue Reading