In Loro Piana S.P.A. v. Canadian Council of Professional Engineers (2009 FC 1096), the Federal Court reversed a Hearing Officer’s decision to delete certain wares from Loro Piana’s mark, ING. LORO PIANA & C. (“the PIANA mark”), for non-use. On appeal, Loro Piana was able to show that invoices that had been before the Hearing Officer, which referred to the wares in question by code in fact established use, by filing additional exhibits explaining the meaning of those codes. The Court also held that, by adding the text “FABRICS MADE IN ITALY” and “Super 120’s,” Loro Piana had not deviated from the registered form of its trademark as the text would not have been perceived as forming part of the PIANA mark itself. Similarly, cautious variations can be made from a mark, in this case, Loro Piana used a script version of the PIANA mark, so long as the same dominant features of a mark are maintained and the differences are not so unimportant as not to mislead an unaware purchaser. (more…)