E-Marketing is taught at McMaster University by Dr. Ruhai Wu. McMaster University is located 1280 Main Street West, Hamilton, Ontario. The official course code for this e-marketing class is Commerce 4MH3.
The main learning objective is to analyze specific e-marketing processes applied by multinational firms and the use of various e-marketing platforms used in order to achieve their target, whether it be brand awareness or higher profits. There are also presentations from professionals working in the E-Marketing industry that provide students with first hand experience on the subject.
The course outline for E-Marketing can be found on the McMaster website on the DeGroote School of Business page. http://www.degroote.mcmaster.ca/UG/outlines/documents/4MH3f11wu.pdf. This is a direct link to the course outline found on the McMaster website.